Tuesday, December 06, 2011

Hanson Coming Out with Beer - MMMHop

(EndPlay Staff Reports) - Been thirsting for some Hanson lately? If you're 21 or older, then you can soon partake in the new beer from the brotherly trio band of the '90s – MMMHop.
No, that's not a typo. It's a play-on-words of the brother's breakout hit "MMM…bop."
Rolling Stone reported that the beer will be made available in 2012 and will be an Indian Pale Ale.
The brothers – Isaac, Taylor and Zac – were speaking at an event in England last month when they made the announcement, the UK's Express reported.
""It's vital our fans have trust in everything Hanson do. We are soon going to be selling our own beer. I'm not joking – MMMhop IPA anyone?" Zac told the crowd.
This isn't the first time the '90s pop band has ventured into branding themselves and creating products.
Their official website featured products like a board game called Hansonopoly, as well as other merchandise like playing cards, shirts, jewelry and a calendar.
According to The Huffington Post , Hanson has also created their own independent music label in which they release their albums from.
"We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs, for example," the Rolling Stone reported Zac saying.
The band from Tulsa, Okla. can't be credited for being the first musical group to delve into the adult beverage market.
Contactmusic.com reported that the British group Elbow came out with Build A Rocket Boys Beer, and Joe Elliot from Dep Leppard came out with a lager named Down 'N' Outz.
Hanson is currently on their Shout It Out World Tour , as well as their Musical Ride Tour here in the states.

Read more: http://www.myfoxboston.com/dpps/entertainment/hanson-coming-out-with-beer-mmmhop-dpgoh-20111205-fc_16239899#ixzz1fnc7lCXe

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