Friday, December 09, 2011

Hanson brothers enter beer industry

After finally recovering from the ’90s pop music atrocities that kept songs stuck in our head for weeks or even years, boy band Hanson has found a reason to enter our lives again. The bros who shamelessly brought us “MmmBop” now have their own beer: “MmmHop.”
“We are soon going to be selling our own beer. I’m not joking — MMMhop IPA anyone?” drummer Zac Hanson said as he introduced the concept.
This is not the brothers’ first business endeavor. Hanson has its own independent music label and manages a stable of branded merchandise.
“It’s vital our fans have trust in everything Hanson do,” Zac added.
“A branded HANSON IPA beer concept is in the works under the moniker ‘MmmHops,’ ” adding that the idea “has been brewing for some time.”
The brothers were well known in the 1990s for their long locks and the hit song “MmmBop.” They have all since married and continue to produce music together, although their sound today is far more rock than teenie-bop pop.

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