Saturday, December 03, 2011


The Hanson Brothers, who are all grown up now, will be launching their very own beer. The name of the IPA - Mmmbop.
Hanson Brothers To Launch Mmmbop Beer

The former boy band and brothers, Hanson, will be releasing a beer named after their famous 1997 hit song ‘Mmmbop’ next year.  According to AceShowbiz, the trio of Taylor, Zac and Isaac Hanson, will soon be promoting an Indian Pale Ale that reportedly is the brother’s very own brew.
Zac Hanson made the announcement at the Oxford Union this past Monday, November 28th, sharing that they stand behind the soon to released alcoholic beverage with a catchy name.  "It's vital our fans trust in everything Hanson do. We are soon to be selling our own beer. I'm not joking -- Mmmhop IPA anyone?"
Sharing his love across the twitterverse just recently, Isaac Hanson, the oldest of the clan, tweeted a photo of himself and his apparent love for Scotch whisky. "I just drank a whole bottle of single malt scotch whisky! But I think I need some more."
Their recent business venture promoting the ‘Mmmbop’ IPA adds to the Hanson’s lengthy list of endorsement deals.  The 90’s group, who records under their own record label 3CG Records after parting ways a while back with Island Def Jam Music Group, has previously promoted such products as clothing, accessories, and more.  Adding beer to the list seems like a good way to keep the Hanson Empire growing. 
Written on Dec 02 2011 by Sarah Luoma (Google+ profile), writer at KOvideo. Tags: hanson brothers

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