Tuesday, March 22, 2011

Hanson Leads SXSW4Japan Relief Effort

Updated: Tuesday, 22 Mar 2011, 3:28 PM CDT
Published : Tuesday, 22 Mar 2011, 2:06 PM CDT


AUSTIN - With the suddenness of the tragic March earthquake and tsunami in Japan, the catastrophe was heavy on the minds of many performers during the 2011 South by Southwest music, film and interactive conferences, including the band of brothers Hanson.

"I kind of assumed there would be more of a coordinated effort at South by. said Taylor Hanson in an interview with CBS Radio and FOX 26 News. "I think, honestly, people have just been overwhelmed, and there hasn't been a unified mission."

Culminating with the last few days of the South by Southwest Music week, Hanson gathered several musical acts to record songs for a live webcast to promote SXSW4Japan, an effort to generate donations to the American Red Cross that benefit earthquake/tsunami relief efforts in Japan.

The live webcast and recording sessions took place Saturday, March 19 at Same Sky Productions on Congress Avenue in downtown Austin. Taylor Hanson said songs recorded during the 24-hour session would also be available for download and purchase, likely through iTunes, and the sales of those tracks would also benefit the American Red Cross.

Music acts that took part in the Same Sky studio sessions include Ozomatli, The Hours, Rayland Baxter, Locksley, Miles Zuniga from the Austin band Fastball, An Horse and John 'JoJo' Hermann from Widespread Panic.

The effort raised $104,380 for the American Red Cross, exceeding the $100,000 goal set by organizers.

On the Web:

Hanson -- http://www.hanson.net

SXSW4Japan -- http://www.sxsw4japan.org/

SXSW4Japan on Twitter -- http://twitter.com/#!/@sxsw4japan

Hanson Leads SXSW4Japan Relief Effort: MyFoxHOUSTON.com

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