Last updated at 11:58 AM on 2nd December 2011
Last time they were on our radar, Princess Diana was still alive, you could fly with a pair of gardening shears in your hand luggage and the world wide web was a mere boy.
Adorable pop band Hanson almost certainly weren't old enough to drink back in 1997 when their debut album sold Middle of Nowhere catapulted them to fame, selling 10 million copies.
But they have long come of age-and now the musical brothers have revealed are launching their own brand of beer-shamelessly called 'Mmmhop'.
Height of fame: Hanson almost certainly weren't old enough to drink back in 1997 when their debut album sold Middle of Nowhere catapaulted them to fame, selling 10 million copies
The beverage – which is named after their 1997 Number One single 'Mmmbop' – will be an Indian pale ale that will be in the shops early next year, the Daily Express reported.
The Oklahoma trio revealed their latest venture at the Oxford Union earlier this week with drummer Zac Hanson now 26, telling the audience: 'It's vital our fans trust in everything Hanson do. We are soon going to be selling our own beer. I'm not joking – Mmmhop IPA anyone?'
'We of course make records -- they are fundamental to what we do,' he added, according to the Toronto Star.
'But we wanted to create a brand so that our fans have a greater experience.'
Cashing in: At a gig last week the brothers revealed they are launching their own brand of beer-called Mmm hop!
The clean-cut band have another product for sale already on their web site -- a boardgame called Hansonopoly in which fans can trade music venues instead of hotels and stations.
The release of a beer will be seen as an unusual choice for the squeaky clean band, who have in the past spoken about eschewing the rock and roll life-style for monogamy and abstinence.
.Isaac and younger brothers, Taylor and Zac, started the band in 1992 aged eleven, nine and six respectively.
They first performed as an a cappella trio outside nightclubs in their hometown of Tulsa, Oklahoma before finding fame with Mmbop in 1997. The single was number one in 27 countries.
All three are now married with children. They released their eighth studio album 'Shout It Out' in June 2010.
Read more: http://www.dailymail.co.uk/news/article-2068897/Hanson-bringing-brand-beer-called-Mmmhop.html#ixzz1fTMgaV00
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