Hanson to release MMMHop beer

Who says there’s no place for Hanson at the bar?

The '90s pop trio, famous for their long locks and the hit tune MMMBop, is in the process of expanding their brand (yes, they have a brand) with their own beer: MMMHop.

The India Pale Ale - to be made available in 2012 - will join Zac, Taylor and Isaac's other merchandise, which includes a board game and a record player.

Eatocracy: There's a whole sector of the beer-brewing industry that has yet to be tapped: Nineties pop song inspired beers

“We of course make records, they are fundamental to what we do,” Zac Hanson recently told reporters in Oxford, England, via Rolling Stone. “But we wanted to create a brand so that our fans have a greater experience.”

In other words, they’re hoping the beer will enhance their music?

Good thing the bands’ teenybopper groupies from 1996 are all legal now.

But don’t expect Hanson to slap their name on just any product.

“We will never make dolls, lunch boxes or toothbrushes that play our songs, for example,” Hanson said.

And good thing, because the only brothers who are going to succeed in thesinging toothbrush market these days are the Jonas Brothers.

Will you take a swig of Hanson’s MMMHop IPA when it’s released next year?

Post by: CNN.com associate producer Stephanie Goldberg Filed under: Music